This is probably one of the most important things I learned at the School of Design. In 1983, I was fortunate to have Vernon Shogren for architectural design studio at NC State. He taught us that we are all biased. We are biased by our background, our values, our skills and our abilities. We tend to focus on only one of the attributes of a design listed in the diagram above to the exclusion of others. In order to create a good building we need to consider the importance of ALL of these attributes.